Independent luxury watchmaker Parmigiani Fleurier, founded in 1996 by master restorer Michel Parmigiani, was renowned for its craftsmanship, producing over 90 per cent of its watch components in house. Under the leadership of CEO Guido Terreni since 2021, the brand had focused on the Tonda PF collection and revived the Toric line, achieving profitability by 2023 with a fivefold increase in sales. However, the brand faced challenges amid a shifting .....more

Revived in 2015 by Xavier de Roquemaurel, Harry Guhl, and Sebastien Follonier, Czapek & Cie, a Swiss luxury watch brand, had roots dating back to 1845, when it was originally founded by Francois Czapek and Juliusz Gruzewski. The team successfully resurrected the brand through crowdfunding, and as of 2023, the company produced over 1,000 watches annually across five collections and had a valuation of CHF 47 million. Through the leadership of Roquemaurel, .....more

Anna Muller was a medical resident in surgery in two Swiss hospitals. The case describes how she dealt with the toxic work environments in these hospitals. In the final scene of the case, a fellow resident shared her decision to change to a different medical track that would align better with having a family. Muller now wondered whether she should also plan for the possibility that her priorities would shift toward family. Through the case, students .....more

<div style="font-size: 0.95em; line-height: 1.4;"><p align="justify">The Climate Change Conference is a five-party, multi-issue, in-class negotiation simulation that requires no software or other digital means. The exercise develops an understanding of the complex landscape of global climate change mitigation and adaptation measures across various constituencies. At the core of the simulation, students take the roles .....more

In October 2021, the head of digital communications and branding at the Australian biopharmaceutical conglomerate CSL Limited (CSL), was tasked with a strategic rebranding exercise. By August 2022, he and other stakeholders felt a sense of pride and satisfaction at how quickly the rebranding initiatives had been completed. CSL felt that it had achieved the desired brand associations and met its targeted brand net promoter score performance. Looking .....more

This is the Teaching note for product W34093.

Syngenta AG (Syngenta), the Monsanto Company (Monsanto), Bayer Crop Science (Bayer), BASF SE (BASF), Dow AgroSciences (Dow), and DuPont de Neumours, Inc. (DuPont) were the only multinational firms engaged in the discovery of new agrochemical and seed technologies. Despite their fierce rivalry, the six competitors had forged strong collaborative relationships to manage the rising challenges in developing and launching agricultural innovation. A wave .....more

In January 2020, Philippe Isler, director of the Global Alliance for Trade Facilitation (Alliance), was preparing for the Alliance’s steering group meeting that spring. He needed to set forth a plan on how to scale Alliance operations to deliver on current and proposed projects. The Alliance had only three years left in its current funding cycle, and a long list of projects to complete. Isler knew that meeting the funding governments’ expectations .....more

In 2018, the legacy business of Somedia AG (Somedia)—traditional media such as newspapers, radio, and TV—was in structural decline. While its business portfolio still delivered positive financial results, it became clear that this would only be the case for a few more years. Susanne Lebrument and Thomas Kundert, the two main figures in charge as this pivotal moment in the firm’s history emerged, tasked themselves with finding new business areas that .....more

In 2021, the chief executive officer of Cocoa Luxury SA moved back to Switzerland and founded his premium chocolate brand, SwissOne, after spending two decades in Australia manufacturing confectionery products. Growing up in Bern, Switzerland—the location of the original Toblerone factory—had inspired his unique chocolate recipe and the first three chocolate bars he intended to sell. In January 2022, once he had finished his prototypes, to finalize .....more