The Agrochemical and Seed Industry: Leveraging Coopetition for Breakthrough Innovation
商品編號：W29977
出版日期：2023/03/05
再版日期：
商品來源：
商品主題：International Business; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：coopetition;innovation;collaboration;strategic management;innovation management;industry analysis;partnership strategies;challenges;risks;trade-offs;regulator perspective;regulators;large competing firms;agrochemical industry
難易度：4 - Undergraduate/MBA
內容長度：23 頁
地域：Germany; Switzerland; United States
產業：Agriculture; Forestry; Fishing and Hunting
事件年度：2018
Syngenta AG (Syngenta), the Monsanto Company (Monsanto), Bayer Crop Science (Bayer), BASF SE (BASF), Dow AgroSciences (Dow), and DuPont de Neumours, Inc. (DuPont) were the only multinational firms engaged in the discovery of new agrochemical and seed technologies. Despite their fierce rivalry, the six competitors had forged strong collaborative relationships to manage the rising challenges in developing and launching agricultural innovation. A wave of unprecedented mega mergers transformed the industry into even fewer and larger firms. Syngenta, Bayer, BASF, and Corteva became the four new leaders in agriculture. As rivalry increased and innovation became even more challenged, the four competitors were pushed to reassess how they could innovate and collaborate together. Their key challenge was to determine how they could work together to develop the next wave of innovation in agriculture without compromising their individual strengths and competitive advantages.
教學手冊：The Agrochemical and Seed Industry: Leveraging Coopetition for Breakthrough Innovation - Teaching Note
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