Navigating Change and Innovation: A Case Study of Parmigiani Fleurier's Resurgence in the Luxury Swiss Watch Market
商品編號：W41549
出版日期：2025/06/03
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：watchmaking;business turnaround;haute horology;strategy development
難易度：4 - Undergraduate/MBA
內容長度：18 頁
地域：Switzerland
產業：Manufacturing
事件年度：2021
Independent luxury watchmaker Parmigiani Fleurier, founded in 1996 by master restorer Michel Parmigiani, was renowned for its craftsmanship, producing over 90 per cent of its watch components in house. Under the leadership of CEO Guido Terreni since 2021, the brand had focused on the Tonda PF collection and revived the Toric line, achieving profitability by 2023 with a fivefold increase in sales. However, the brand faced challenges amid a shifting Swiss watch market. In 2024, Swiss watch exports declined, raising concerns about the company’s future growth. As the luxury watch market continued to evolve, Parmigiani Fleurier had to contend with uncertainties surrounding customer preferences, its dependence on the Tonda PF line, and its position as a niche player.
教學手冊：Navigating Change and Innovation: A Case Study of Parmigiani Fleurier's Resurgence in the Luxury Swiss Watch Market. - Teaching Note
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