Phoenix Lab: Strategic Innovation Through Smart Coaching in Boxing
商品編號：W47077
出版日期：2026/01/08
再版日期：2026/04/24
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：Smart coaching;Digital transformation;Technology adoption;Change management
難易度：4 - Undergraduate/MBA
內容長度：6 頁
地域：Italy
產業：Arts; Entertainment; Sports and Recreation
事件年度：2025
A former athlete who transitioned from a two-decade career in insurance, Simone D’Alessandri founded Phoenix Gym, a performance-driven boxing centre near Rome, Italy, in 2018. Known for blending intuition, strategic thinking, and psychological coaching, he gained recognition among both amateur and professional fighters. As smart coaching tools and artificial intelligence-supported systems were becoming more common in sports in 2025, D’Alessandri began to question whether and how to embrace digital innovation in his gym. While intrigued by the promise of data-driven performance optimization, he was also wary of disrupting Phoenix Gym’s intuitive human-centred identity. Three paths emerged: (1) delay adoption, (2) launch a pilot with selected athletes, or (3) fully transform Phoenix Gym into a tech-augmented performance lab. What should he do? Each decision carried implications for identity, investment, and competitiveness.
教學手冊：Phoenix Lab: Strategic Innovation Through Smart Coaching in Boxing - Teaching Note
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