Huawei: Venturing into the Automobile Industry via Alliances
商品編號：W46954
出版日期：2025/12/19
再版日期：
商品來源：
商品主題：General Management/Strategy; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Alliances;Electric vehicles;Alliance portfolio
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：China
產業：Information; Media & Telecommunications
事件年度：2025
Long known as a global leader in information and communication technologies, Huawei Technologies Co. Ltd. (Huawei) extended its technological supremacy to the automobile industry beginning in 2012. It started as a component supplier to electric vehicles (EVs) and grew to become a champion of an alliance portfolio with major automakers, collectively termed as Harmony Intelligent Mobility Alliance (HIMA). In April 2025, Huawei unveiled a new vehicle brand, SAIC. Powered by Huawei’s leading technologies, HIMA rapidly scaled its presence in the smart EV market. Along with the fast growth, however, came challenges for the alliance portfolio, such as resource constraints, brand cannibalization, and a fight for control and profits. The automaker partners were also concerned about the perils of over-reliance on Huawei and the possibility that it might become a direct competitor. Huawei could no longer wait to address these challenges, especially now that the alliance portfolio had recently expanded and sales of its best-selling brand, AITO, had halved in the first quarter of 2025.
教學手冊：Huawei: Venturing into the Automobile Industry via Alliances - Teaching Note
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