In June 2023, senior executives at Meta Platforms Inc. (Meta), Canada’s largest social media company, were deciding how to respond to the Canadian government’s passage of Bill C-18. The bill would legally obligate Meta to pay a portion of its profits to independent media organizations, reflecting the government’s belief that social media companies should contribute more substantially to the well-being of small media groups. Along the way, Meta executives encountered difficult questions regarding the company’s reputation and the societal responsibilities of corporations.
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