By the end of 2024, Amar Chitra Katha Pvt. Ltd. (ACKPL), an Indian publisher renowned for its iconic and extensive cultural content, was navigating the difficulties of a digital-first world. This case study examines ACKPL’s product portfolio, its forays into digital media and entertainment, and its competition from established and up-and-coming publishers. ACKPL faced two core challenges in maintaining sustainable growth. First, the brand had to decide whether it should stick to its target audience or reach out to a broader demographic. Second, the brand had to strike a balance between its heritage and the need for digital innovation.
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