Solinas Integrity: Scaling a Climate Technology Start-Up in India
商品編號：W44794
出版日期：2025/08/19
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：startup;public utility;institutions;emerging markets;non-market capabilities
難易度：5 - MBA/Postgraduate
內容長度：21 頁
地域：India
產業：Construction
事件年度：2023
In September 2023, the founders of the Indian climate technology start-up Solinas Integrity Pvt. Ltd., based in Delhi, India, were contemplating how to grow and scale up their venture. The company developed robotics and artificial intelligence technology to address water and sewage problems in the country. The company’s client base mainly consisted of urban local bodies, which were local municipal corporations that implemented water and sewage projects at the city level. The first issue was how to overcome challenges such as a compromised public procurement policy, government corruption, and various entry barriers set up by current competitors in the industry. The founders were also wondering how to choose the right business strategy from three distinctive options business-to-government, business-to-business, or business-to-business-to-government. Each option presented specific risks, marketing and selling costs, customer acquisition costs, and life time value. The founders had to determine which strategy was most suitable for their company.
教學手冊：Solinas Integrity: Scaling a Climate Technology Start-Up in India - Teaching Note
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