Iron Corporation: Strategic Reinvention at the Crossroads of Social Media and Cinema
商品編號：W44765
出版日期：2025/07/31
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：social media marketing;strategy;business model innovation;diversification;dynamic capabilities;creative value chains;entrepreneurial decision-making;movie industry
難易度：5 - MBA/Postgraduate
內容長度：9 頁
地域：Italy; United Kingdom; United States
產業：Information; Media & Telecommunications
事件年度：2025
In January 2025, Alessandro Riggio, the founder and president of Iron Corporation (Iron), a leading social-media agency known for managing the digital presence of global celebrities, faced a strategic dilemma. The Milan, Italy–based firm had built a strong brand across platforms like Instagram and TikTok, but Riggio aspired to move into cinema, his original passion. He had three strategic options: deepening the firm’s focus on social-media management, fully pivoting to film production, or adopting a hybrid model blending digital influence with cinematic storytelling. Riggio needed to evaluate these options in light of Iron’s capabilities, market dynamics, and the structural differences between social media and the movie industry.
教學手冊：Iron Corporation: Strategic Reinvention at the Crossroads of Social Media and Cinema - Teaching Note
補充材料：