This exercise follows Gina El Kattan, a recent graduate from the Central Business School’s business program, as she prepares for a pivotal interview for an entry-level sales position at Xpress Logistics. El Kattan’s journey highlights the challenges of transitioning from college or university into work, particularly for someone with limited networking experience and uncertain about how to showcase her unique skills. Through the exercise, students will explore El Kattan’s struggle to find a workplace that aligns with her values, and the lessons she learned along the way.The exercise invites students to step into El Kattan’s shoes as she faces the challenge of identifying and communicating her Edge Equation to the interviewer. It also introduces the importance of cultural fit, leveraging personal connections, and thoroughly preparing for interviews. Students should critically assess El Kattan’s experiences and her talent stack to craft an effective strategy that will enable her to stand out.
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