VirgoCX, a regulated Canadian cryptocurrency exchange founded in 2018, faced growth limitations due to strict domestic regulations and rising competition. In 2021, the CEO had to decide whether to expand further within Canada or enter international markets. The company was assessing three potential markets—the United States, Australia, and Hong Kong—each with unique regulatory challenges and market conditions. VirgoCX's CEO had to evaluate the strengths and weaknesses of these options, select a market for expansion, and propose an entry strategy (greenfield or joint venture) that aligned with VirgoCX’s goals.
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