Building Culture at iQmetrix: Caswell's Dilemma
商品編號：W43749
出版日期：2025/05/13
再版日期：
商品來源：
商品主題：Human Resource Management; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：remote work, hybrid work, engagement
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：Canada
產業：Information; Media & Telecommunications
事件年度：2025
Clayton Caswell faced a growing challenge in his role at iQmetrix Software Development Corp (iQmetrix). The culture at the organization was a point of pride—a unique, personal environment built through in-person interactions, both formal and informal, that made employees feel deeply connected and invested. But by April 2024, in the aftermath of the pandemic, everything had changed. The entire workforce had shifted to remote work and half the employees had joined in recent years, so many had never experienced the culture in person. Instead of the vibrant, interconnected community that once existed, Caswell knew that employees now mostly interacted with the same few colleagues, limiting their exposure to the broader culture. His task was clear yet daunting: develop a strategy to preserve and strengthen the essence of iQmetrix’s culture in a fully remote, increasingly fragmented work world.
教學手冊：Building Culture at iQmetrix: Caswell's Dilemma - Teaching Note
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