Ruma Devi and GVCS: Transforming Lives Through Women's Empowerment
商品編號：W43198
出版日期：2025/04/08
再版日期：
商品來源：
商品主題：Entrepreneurship; Sustainability
商品類型：Case (Field)
涵蓋議題：socio-cultural barriers;Women empowerment;Social entrepreneurship;Financial inclusion
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：India
產業：Arts; Entertainment; Sports and Recreation
事件年度：2025
Ruma Devi, a woman from rural India, overcame personal tragedy and societal limitations to establish a thriving social enterprise empowering thousands of women artisans. After facing poverty, early marriage, and the loss of her child, she found strength in her traditional craft skills. Overcoming societal norms like the purdah system, she built a self-help group, empowering women artisans to break free from traditional roles and achieve financial independence. In January 2025, Devi faced a critical dilemma: balancing the urgent need for economic growth and market competitiveness with preserving women’s dignity, cultural integrity, and the long-term sustainability of their livelihoods while navigating societal pressures and competition from larger players. Should she prioritize further market expansion or deepen the group’s community engagement in its community of Barmer, Rajasthan?
教學手冊：Ruma Devi and GVCS: Transforming Lives Through Women's Empowerment - Teaching Note
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