Green Tea Seed Oil: Developing a Market Mix for Future Growth
商品編號：W42662
出版日期：2025/04/08
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：Marketing Mix;Tea Seed Oil
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：China
產業：Agriculture; Forestry; Fishing and Hunting
事件年度：2020
Longchuan Green Oil Agricultural Development Co. Ltd. (Green Oil) was founded in Guangdong, China in January 2015. The founder’s unwavering pursuit for sustainable development led the company to overcome initial technical challenges and mid-stage struggles in market expansion and product line development. With new technologies and use of pure pesticide-free camellia seeds, Green Oil led the market in terms of product quality, research and development, camellia oil-related events, immersive shopping experiences that enhanced product visibility, and integration of agriculture and internet technology. However, the company encountered several challenges along with its growth, including poor sales of its flagship product camellia oil, high pricing due to elevated product standards, and stalled development due to a relatively singular marketing model. With growing competition and market homogenization, could Green Oil’s superior products capture the market?
教學手冊：Green Tea Seed Oil: Developing a Market Mix for Future Growth - Teaching Note
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