Chiara Ferragni, a globally recognized Italian influencer, faced a significant reputational crisis following the Pandoro Pink Christmas campaign. The campaign claimed to support a children’s hospital, but this claim was deemed misleading by the Italian Competition Authority. This decision led to substantial fines, public backlash, and the withdrawal of key commercial partnerships. The case explores Ferragni’s challenges as she navigated legal scrutiny, public skepticism, and attempts to rebuild trust. It underscores the importance of transparency, authenticity, and ethical practices in influencer marketing and corporate social responsibility (CSR) campaigns.
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