Corus Entertainment Inc.: Should They Go Over-the-Top?
商品編號：W42148
出版日期：2025/01/15
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Strategy, Intermediation, Disruption
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：Canada
產業：Arts; Entertainment; Sports and Recreation
事件年度：2019
In 2019, Corus Entertainment Inc. (Corus), a Canadian television and media company, faced significant challenges from the rise of over-the-top (OTT) streaming platforms like Netflix and Amazon Prime Video. These services disrupted the traditional television value chain, leading to declining cable subscriptions, increased content costs, and reduced bargaining power with broadcast distribution undertakings (BDUs). Content owners further complicated Corus’s position by launching their own direct-to-consumer platforms, bypassing intermediaries.
This industry shift placed Corus in a precarious position as an independent content distributor. To adapt, Corus considered partnering with Amazon.com Inc. to launch STACKTV, an OTT service offering 12 of its premium channels via Amazon Prime Video. How might this decision have affected relationships with content owners, BDUs, and competing OTT platforms?
教學手冊：Corus Entertainment Inc: Should They Go Over-the-Top? - Teaching Note
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