Auxe: Growing Beyond the On-Demand Economy
商品編號：W42143
出版日期：2025/01/14
再版日期：
商品來源：
商品主題：General Management/Strategy; Operations Management
商品類型：Case (Field)
涵蓋議題：Two-sided marketplace, Service operations, Service excellence, On-demand economy, Human capital strategy, Operations strategy, Staffing requirements, Tech, Technology, Uber, Zomato
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：Canada; United States
產業：Professional; Scientific; and Technical Services
事件年度：2024
Nolan Anderson, chief technology officer of Auxe, a service-based tech company, needed to identify profitable growth opportunities following sluggish performance. Auxe operated a two-sided marketplace, like Uber Technologies Inc. or Zomato, connecting technicians with customers for TV installations. Contractors were used to drive growth, which led to some quality control issues. Anderson was considering three strategies: expanding products by offering home camera installations, targeting a new customer segment by bidding for the digital signage needs of 7-Eleven Inc., or expanding into the US market. Anderson had until the end of the week to develop a recommendation and action plan to present to the executive team.
教學手冊：Auxe: Growing Beyond the On-Demand Economy - Teaching Note
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