OTV Lisa: Metamorphosis of an AI Anchor
商品編號：W41661
出版日期：2025/05/26
再版日期：
商品來源：
商品主題：Information Systems; Strategy
商品類型：Case (Field)
涵蓋議題：Artificial Intelligence AI Challenges;Cybersecurity;Innovation Management;AI Deployment;AI strategic decision making;Data Protection;Knowledge Management
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：India
產業：Information; Media & Telecommunications
事件年度：2023
In June 2023, Litisha Mangat Panda, the millennial chief business officer of Odisha Television (OTV), the oldest and dominant regional news channel in Odisha, India, faced a crisis relating to her project to create Lisa, the first meta-human artificial intelligence (AI) news anchor. When a clandestine video of the yet-unreleased Lisa project was leaked by OTV’s technology vendor, OTV had to make an urgent strategic decision about whether to continue with the current external technology service provider, bring development in house, or pause the project entirely. This crucial decision had significant implications for OTV’s market position, technological capabilities, and organizational relationships.
教學手冊：OTV Lisa: Metamorphosis of an AI Anchor - Teaching Note
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