Mozaic Games: Finding a Pattern in the Maze
商品編號：W41285
出版日期：2025/04/03
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：product market fit;startup to scaleup
難易度：4 - Undergraduate/MBA
內容長度：6 頁
地域：India
產業：Arts; Entertainment; Sports and Recreation
事件年度：2023
First-time entrepreneurs and husband-wife duo Phalgun Polepalli and Shwetha Badarinath faced dilemmas through their journey of launching a start-up to scaling it up within five years. The parent company they founded in Bengaluru, India, in 2018, DICE Toy Labs Pvt. Ltd., operated four different brands, which were created to adopt forward and backward integration, achieve growth, and secure brand visibility. In 2022, the company renamed its board game division from DICE Toy Labs to Mozaic Games to position itself as a credible board game designer and publisher. As Mozaic Games had both online and offline distribution channels, supply and demand challenges, competition within cost, and margins on both distribution channels would need to be considered. Major decisions had to be made regarding the company’s scale-up diversification strategy so as not to lose its growing market credibility.
教學手冊：Mozaic Games: Finding a Pattern in the Maze - Teaching Note
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