Kullvi Whims LLP was founded in 2012, and it created a "fleece to fabric" sustainable supply chain out of fading traditional knowledge in wool and the making of woollen garments by artisanal communities of the Kullu region of Himachal Pradesh in India. The company helped to rejuvenate links between the pastoral communities and artisans living in the villages of Kullu, and revived centuries-old designs and motifs. It built social and economic empowerment for the pastoral communities and traditional weavers, and it created contemporary designs and colour palettes in wool for international markets. Its work aligned with some of the United Nations Sustainable Development Goals. The challenge was how to grow its markets globally.
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