Jerry Pilon, owner and sole operator of S.K.I.L Dojo, was evaluating strategic options he believed would assist in growing his business in 2023. Pilon taught his students both Okinawan karate and Brazilian jiu-jitsu, with many students dedicating years to their craft. He wanted to increase student retention rates and increase profits, both of which had been affected by the COVID-19 pandemic. Although those effects were subsiding, the cost of living in Canada was now increasing. Pilon struggled to decide which strategy would best suit his business. He would need to qualitatively and quantitatively analyze his strategic choices and create a suitable implementation strategy for the choices he made.
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