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DVL: Medical Device Innovation Strategy

Qi Zhou, Zile Liu, Haotian Yang, Weilin Pu, Jiaxin Fu

商品編號:W40155
出版日期:2025/01/27
再版日期:
商品來源:
商品主題:General Management/Strategy; Information Systems
商品類型:Case (Field)
涵蓋議題:technology innovation;innovation strategy;market expansion
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:Australia; China
產業:Health Care Services
事件年度:2024

In 2024, Hefei DVL Electron Co. Ltd. (DVL), a pioneer in intelligent medical devices, faced a pivotal strategic dilemma. Despite its strong position in China’s competitive market, rapid technological advancements in artificial intelligence (AI) and fifth generation (5G) technologies as well as increasing pressure from foreign competitors was threatening its leadership. To ensure its growth and leadership in the market, DVL’s management had to decide between three strategic paths: heavily investing in AI and 5G to stay at the forefront of innovation, forming partnerships to share research and development costs and risks, or expanding its market presence both domestically and internationally. With each option carrying significant risks and rewards, the decision was critical for DVL’s future growth and competitive positioning.

教學手冊:DVL: Medical Device Innovation Strategy - Teaching Note
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