The Silos of L&A Group: Metaverse-Activated Industrial Relics
商品編號：W39837
出版日期：2024/11/25
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Industrial relics renovation;Metaverse;tourism project planning;urban renewal
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：China
產業：Arts; Entertainment; Sports and Recreation
事件年度：2023
The Silos, an industrial heritage building located in the Shekou Industrial Park in Shenzhen, China, was formerly a glass factory building that became industrial ruins. In November 2022, L&A Group transformed this industrial site into China’s first industrial site digital museum, its first metaverse experience centre, and a new landmark of Shenzhen digital cultural tourism. When the first phase of exhibition closed on May 31, 2023, the Silos had brought real profits to L&A Group by using the metaverse as the main selling point. However, considering the waning metaverse mania in China, the Silos needed to design and position its next selling point. Could L&A achieve strategic upgrading and sustainable development of this project?
教學手冊：The Silos of L&A Group: Metaverse-Activated Industrial Relics - Teaching Note
補充材料：