Alimentation Couche-Tard (Circle K) and The Long Tail of Electric Vehicle Adoption
商品編號：W39094
出版日期：2024/10/28
再版日期：
商品來源：
商品主題：General Management/Strategy; Sustainability
商品類型：Case (Pub Mat)
涵蓋議題：disruptive technologies;disruptive innovation;auto industry;electric vehicles;Autonomous vehicle technology;convenience stores;norway
難易度：4 - Undergraduate/MBA
內容長度：6 頁
地域：Canada; Denmark; France; Germany; Netherlands; Norway; Sweden; United States
產業：Retail Trade
事件年度：2024
Alimentation Couche-Tard Inc. had been, up until 2024, growing at an accelerated pace while achieving industry-leading profit margins and related cash flow in the fuel convenience store industry globally. Its growth had been fuelled by acquisition, which in its case meant paying a premium to purchase large groups of stations in current and new markets, primarily in Europe, the United States, and Canada—a global success story. However, the company's future was less certain due to multiple levels of technological disruption under way in the industry. The adoption of electric and autonomous vehicle driving technology was central to this change, along with the continued digitization of the customer experience. Couche-Tard was not immune to these challenges, so to secure its future and ensure profitability amid the dynamic changes taking place in the industry, it would have to consider how to adapt. Should it diversify away from the fuel convenience store industry it had so successfully navigated to this point? How should it adapt its business model to the changes?
教學手冊：Alimentation Couche-Tard (Circle K) and The Long Tail of Electric Vehicle Adoption - Teaching Note
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