Organic India: Conscious Leadership in Action
商品編號：W38601
出版日期：2024/11/18
再版日期：
商品來源：
商品主題：Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：Consciousness;Leadership;Organic;Farming;Tusi Tea
難易度：5 - MBA/Postgraduate
內容長度：15 頁
地域：India
產業：Agriculture; Forestry; Fishing and Hunting
事件年度：2024
Organic India was founded in 1997 by Bharat Mitra with the vision to create a unique and successful business model committed to service and integrity, bringing the benefits of genuine organic Ayurveda products to the international market, while supporting the livelihood of farmers and tribal wildcrafters across rural India and regenerating the land through organic agriculture.
In 2012, Organic India entered a partnership with Fabindia that ensured steady growth for Organic India. In this collaboration, Organic India achieved many vital milestones, for example, diversifying to products other than tulsi tea, building India’s first LEED certified organic plant in Lucknow, and opening Organic India retail stores across India. However, in 2023, Fabindia decided to divest from Organic India, citing that Organic India’s products were not central to Fabindia’s core business. Bharat now faces the challenge of realizing his vision for Organic India while preserving its legacy and core values. What will he do?
教學手冊：Organic India: Conscious Leadership in Action - Teaching Note
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