Goli Soda
商品編號：W38311
出版日期：2025/03/24
再版日期：
商品來源：
商品主題：Marketing; Sustainability
商品類型：Case (Field)
涵蓋議題：market positioning;branding, marketing
難易度：4 - Undergraduate/MBA
內容長度：4 頁
地域：India
產業：Manufacturing
事件年度：2023
Goli Soda Sustainable Solutions Private Limited (Goli Soda) was a pioneering brand in India’s sustainable products market. Initially recognized for its eco-friendly ethos and innovative products in personal care, household utilities, and more, the company quickly garnered attention. However, despite over a decade of operation, Goli Soda struggled to achieve profitability and wide-scale recognition. The company’s struggles were compounded by several key issues: fierce competition from established and emerging sustainable brands, a lack of clear brand positioning, ineffective pricing strategies, and poor brand differentiation. Additionally, Goli Soda’s digital presence, which was meant to increase reach and engagement, had failed to make a significant impact in communicating the brand’s unique selling proposition and value. Although Goli Soda had pivoted to an online model during the COVID-19 pandemic to reduce costs, this boosted revenues only temporarily, and the growth was not sustained. In December 2023, the founder found herself questioning why the company had not been able to sustain its early momentum despite its strong sustainability focus and initial revenue growth.
教學手冊：Goli Soda - Teaching Note
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