PCBL Limited: Business Growth Strategies
商品編號：W37731
出版日期：2024/09/09
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：growth of PCBL;carbon black;marketing strategies;B2B branding;B2B markets;capacity expansion;strategic rebranding;financial performance;market dominance;product development;customer engagement;high-margin chemicals;specialty chemicals;global industries;domestic markets;emerging markets;growth strategies;competitive industries;turnaround strategy;long-term growth.
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：India
產業：Manufacturing
事件年度：2023
In 2023, Kaushik Roy, the managing director of PCBL (formerly, Phillips Carbon Black Limited), unveiled an ambitious plan to propel the company’s profit before tax to ?20 billion in Indian rupees by 2029, a more-than-threefold level of growth. Emphasizing capacity-expansion and strategic-rebranding initiatives, PCBL aimed to fortify its status as a global industry leader and as India’s largest carbon black manufacturer. Despite global economic uncertainties, the company’s robust financial performance and strategic dividend declaration underscored its resilience and market dominance. Central to its strategy were innovative product development and enhanced customer engagement, which were crucial for penetrating new markets and sustaining its growth momentum. However, with the company’s focus on high-margin specialty chemicals, Roy pondered the alignment of this strategy with its broader branding efforts and the potential impact of the strategy on both domestic and international markets. As PCBL navigated these challenges, agility and strategic alignment were identified as pivotal for achieving its ambitious growth targets.
教學手冊：PCBL Limited: Business Growth Strategies - Teaching Note
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