In 2022, Australia-based property and home development company Douglas Family Group was full of internal conflict. The co-owned family business had recently decided that changes were needed in order to grow and secure a stable family income for the future. To that end, the company brought in non-family advisers and board members, and eventually hired a non-family chief executive officer (CEO). However, the organizational changes did not go smoothly, due to the myriad challenges of introducing external employees to a family business. Soon, family members and top management alike started to complain that the changes did not work and demanded that the previous CEO, a second-generation Douglas family member, come back to fix things. As revenue decreased and conflict spread, the family knew it only had one chance to fix things and save the company. What was the best course of action to get back on track?
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