NTT DATA Innovation Centers: Creating Value For Customers Through Co-creation
商品編號：W37501
出版日期：2024/02/10
再版日期：
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：innovation;research and development;customer co-creation;multinational
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：India
產業：Information; Media & Telecommunications
事件年度：2022
By March 2022, the board of NTT DATA Group Corporation (NTT) had identified “innovation centers” as a critical investment priority of its midterm management plan. NTT, a multinational information technology services company headquartered in Tokyo, Japan, provided a range of technology consulting services and industry solutions to large business customers. With the success of innovation centers in the US and Europe, NTT decided to explore whether to open innovation centers in countries such as India and China. If so, it needed to determine what capabilities to develop there. Hiroshi Furukawa, head of research and development (R&D) and innovation at NTT, had to identify the new innovation centers’ locations, define their formats, and plan for customer collaboration opportunities.
教學手冊：NTT DATA Innovation Centers: Creating Value For Customers Through Co-creation - Teaching Note
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