Hungunda Horticulture Farmer Producer Company Limited (HHFPCL), based in Bagalkot district in Karnataka, India, had confronted significant challenges amid shifts in policy and the environment. An abrupt ban on onion exports from India, coupled with severe drought, had jeopardized the company's growth trajectory, necessitating a strategic reassessment. Despite its innovative operational model and successful market penetration, HHFPCL had contended with declining commodity prices and agricultural-market volatility, which had threatened the company’s ambitious expansion plans and gender-inclusive policies. In January 2024, a member of HHFPCL’s board of directors had to devise strategic initiatives to help the company combat the drought while advancing its business-to-consumer branding and expanding its farmer network to fortify supply-chain resilience.
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