CZM Foundation Equipment: From Brazil to the USA, to…Europe?
商品編號：W37168
出版日期：2024/08/15
再版日期：
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：internationalization;foreign market entry
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Brazil; Italy; United States
產業：Construction
事件年度：2024
CZM Foundation Equipment (CZM) was a manufacturer of foundation drilling rigs founded in Brazil in 1976. The company set up a subsidiary in the USA in 2012, which was so successful that it turned into the headquarters. Twelve years later, CZM’s executives were considering expansion in Europe, which could provide CZM with opportunities to enhance the design and development of its machines, improve the efficiency of its global supply chain, and open the door to new markets. It already had an engineering department in Italy and relationships with suppliers in Italy, France, and Germany. However, CZM executives were concerned about the highly competitive environment in Europe, which could make establishing a European subsidiary a risky choice. They also faced two related decisions: a) which country to choose, and b) which entry strategy to use, either a wholly owned subsidiary or an equity alliance with a partner.
教學手冊：CZM Foundation Equipment: From Brazil to the USA, to… Europe? - Teaching Note
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