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Outland: Developing Crypto Art Community Brand Culture through NFTs

Jianping Liang, Hubert Pun, Jing Chen, Suying Wang, Huaxi Li

商品編號:W34898
出版日期:2024/01/02
再版日期:
商品來源:
商品主題:General Management/Strategy; Information Systems
商品類型:Case (Field)
涵蓋議題:NFTs;creator economy
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:China
產業:Arts; Entertainment; Sports and Recreation
事件年度:2023

Outland provided a global communication and exhibition platform for artists and collectors. Outland conducted art transactions in the form of cryptocurrencies, addressing challenges prevalent in the traditional creator economy. Renowned artist James Jean collaborated with Outland in 2022 to release a new hand-drawn digital art series called Fragments. The series received widespread acclaim. The fans had high expectations for Fragments’ narrative derivative work, "Adrift," set to launch in 2023. The platform aimed to establish a fan community centred around Jean and his work. However, fans wanted to interact with the artist and participate in the secondary creation of his work, while also receiving better financial returns. How would Outland establish an intellectual property licensing mechanism to increase non-fungible token (NFT) creators and holders an enhanced financial return?

教學手冊:Outland: Developing Crypto Art Community Brand Culture through NFTs - Teaching Note
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