Chick-Fil-A: Fighting Chicken Sandwich and Culture Wars
商品編號：W34882
出版日期：2024/01/19
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：EDI, international, LGBTQ, CEO
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Canada; China; United Kingdom; United States
產業：Retail Trade
事件年度：2021
Following its disastrous market entry into the United Kingdom in 2019, due to immediate backlash from the LGBTQ+ community, Chick-fil-A, the US$16 billion conservative Christian fast-food company, named a new chief executive officer in 2021, Andrew Truett Cathy. By inheriting the privately-held, family-owned empire, Cathy faced a monumental task, made more difficult when he appointed a vice president of diversity, equity, and inclusion, which sparked calls for a boycott from conservative groups and claims that “the company had gone woke.” To make matters worse, Chick-fil-A was in the middle of a worldwide chicken sandwich war, fighting against many competitors, including McDonald’s, Popeyes, and Wendy’s. As August 2023 came to a close, how could Andrew Cathy, newly minted third generation chief executive officer of Chick-fil-A, avoid the curse of wealth destruction and simultaneously fight culture and chicken wars?
教學手冊：Chick-Fil-A: Fighting Chicken Sandwich and Culture Wars - Teaching Note
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