EduSports: Extending the Value Proposition
商品編號：W34880
出版日期：2024/01/22
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Sportz Village;EduSports;Bengaluru;K–12 schools;physical education;PE curriculum;inter-school competitions;funding sources;subscription price;brand partnerships;sales cycle;business model;growth strategy;strategic management;core offerings;pros and cons;decision-making;business strategy;positioning;penetration rate
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：India
產業：
事件年度：2022
In mid-September 2022, Saumil Majmudar, the co-founder, chief executive officer, and managing director of Sportz Village faced a problem. The company, based in Bengaluru, India, was India’s leading sports education organization, which provided a structured physical education (PE) curriculum to K–12 schools. Thirteen years after its inception, EduSports, a division of Sportz Village, was unable to reach its goal of penetrating 5,000 schools with its PE curriculum. Research had indicated that the low penetration rate stemmed from not offering inter-school sports competitions to showcase the ability of the students involved in the structured PE program. Majmudar had to evaluate between two funding sources to enable EduSports to offer inter-school sports competitions: pass on the increased subscription price to students or keep the subscription price the same but look for brands to offset the increased costs of running inter-school events. Given that the yearly sales cycle would begin in about two weeks, Majmudar’s decision was urgent.
教學手冊：EduSports: Extending the Value Proposition - Teaching Note
補充材料：