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Zhongke Xinke: How Does the Foreseeing Unicorns Project Create Shared Value?

Haibo Hu, Jie Zhou, Yiqin Wang, Haitao Lu, William Wei, Etayankara Muralidharan

商品編號:W34425
出版日期:2024/09/02
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:unicorn enterprises;maker space
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:China
產業:Professional; Scientific; and Technical Services
事件年度:2023

Zhongke Xinke (Beijing) Technology Co. Ltd. (Zhongke Xinke), founded in November 2016, enjoyed a high reputation in China’s makerspace industry. Miao Jinsheng, the founder of Zhongke Xinke, sensed the changing environment and the development challenges of the enterprise and created the Foreseeing Unicorns Project. Jointly launched with the Jiangxi provincial government, the project supported the success of entrepreneurs and helped Jiangxi Province to discover and cultivate unicorn enterprises, creating shared value economically and socially. However, its commitment and close ties with the local government limited Zhongke Xinke’s future growth to a certain extent. How could the project grow by balancing its commitment to Jiangxi Province with its need to grow outside the province (national)?

教學手冊:Zhongke Xinke: How Does the Foreseeing Unicorns Project Create Shared Value? - Teaching Note
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