TexCarp Consulting: Tying Oneself up into Knots?
商品編號：W34204
出版日期：2023/01/11
再版日期：
商品來源：
商品主題：Finance; Economics & Public Policy
商品類型：Case (Field)
涵蓋議題：contribution;breakeven analysis;operating leverage;operating profit
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：India
產業：Professional; Scientific; and Technical Services
事件年度：2022
In May 2022, Rohan Jain, the second-generation entrepreneur of an Indian family-managed carpet design firm, TexCarp Consulting, had to decide whether to enter a new vertical with one of their biggest clients, American Carpets. The opportunity involved using technology and personnel to carry out virtual reality rendering for American Carpets so that the US-based company could showcase its products to clients in virtual space. Jain tried to convince his father to invest. But the technology involved high costs, and Jains’s father was opposed to the idea, since it would involve tying capital to fixed costs. But Jain could also convert the fixed costs into variable costs by either hiring technology or outsourcing the project. Should Jain go ahead with the VR rendering project? And if so, which of the three options should he select: buy, hire, or outsource the required technology and personnel?
教學手冊：TexCarp Consulting: Tying Oneself up into Knots? - Teaching Note
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