NSGC Technology: How to Succeed in Both Domestic and International Markets
商品編號：W34159
出版日期：2024/01/02
再版日期：
商品來源：
商品主題：International Business; Information Systems
商品類型：Case (Field)
涵蓋議題：international expansion
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：China
產業：Information; Media & Telecommunications
事件年度：2022
NSGC Information Technology Co., Ltd. (NSGC Technology) is both a cybersecurity enterprise engaged in technological innovation and a software firm focusing on cyber range construction and cybersecurity talent cultivation. It boasts a long history of doing business with the military industry, and it has produced a wide range of competitive cyber range products. At its inception in 2014, NSGC Technology initiated XCTF, a CTF (capture the flag) competition ranking first in Asia and second in the world, which earned the company a strong international reputation. NSGC Technology started to tap the global market in 2017 and has fostered an international outlook over many years of overseas practices. Its products and services are now available in more than twenty countries. While competing with leading global manufacturers, it has developed insights into the cyber range sector and become the only internationally competitive Chinese enterprise in this field. However, as the company marched from the military industry into non-military fields, it became trapped in low-level industry competition in 2021. In addition, the company’s overseas business has been severely impacted since 2020 by the COVID-19 outbreak. At the beginning of 2022, facing challenges at home and abroad, NSGC Technology had to carefully examine the relationship between domestic and global markets and formulate a new corporate development strategy.
教學手冊：NSGC Technology: How to Succeed in Both Domestic and International Markets - Teaching Note
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