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Rush Street Interactive: Market Entry Decision in Online Sports Betting

Meredith Woodwark, Victoria Small

商品編號:W34082
出版日期:2024/02/15
再版日期:
商品來源:
商品主題:General Management/Strategy
商品類型:Case (Pub Mat)
涵蓋議題:Gaming;Emerging Industries;Strategic Choice
難易度:4 - Undergraduate/MBA
內容長度:18 頁
地域:Canada; United States
產業:Arts; Entertainment; Sports and Recreation
事件年度:2021

In early 2022, the online sports betting market was opening in Ontario, Canada, and Rush Street Interactive (RSI), an online and offline gaming company based in Chicago and already operating in the gaming space in a number of US states and the country of Colombia, had to decide about its next move. RSI had so far focused its growth strategy on being a first mover in new markets, and several of its gaming competitors had already indicated their intentions to enter the newly opened online casinos and online sports betting market in Ontario. Should RSI take the opportunity to enter the Ontario online sports betting market or take advantage of its first-mover advantage in US jurisdictions such as Tennessee, West Virginia, and Massachusetts?

教學手冊:Rush Street Interactive: Market Entry Decision in Online Sports Betting - Teaching Note
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