Naara Aaba: Expansion Dilemma of a Social Entrepreneurship
商品編號：W33578
出版日期：2024/01/26
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Social Entrepreneurship
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：India
產業：Agriculture; Forestry; Fishing and Hunting
事件年度：2022
In April 2023, Tage Rita, the founder and chief executive officer of Lambu Subu Food and Beverages, contemplated the company’s ambitious goal of achieving a revenue of ?100 million by 2025. There was a positive trend in demand for the company’s popular kiwi wine, Naara Aaba, particularly in key markets. However, Rita had concerns regarding supply chain issues that had impeded fulfilling significant orders in 2022 due to the remote location of the production unit. In addition, the company’s product portfolio solely had wines in the lower-price segments (?250–?700), and Rita was considering the launch of a new range of wines in the mid-price segment (?1,090–?1,990). The question looming was whether this was the right moment to introduce a higher-priced product. Additionally, she pondered the ideal target audience for these new wines and how their positioning should be differentiated from existing offerings. Furthermore, Rita sought to explore alternative growth strategies for the company.
教學手冊：Naara Aaba: Expansion Dilemma of a Social Entrepreneurship - Teaching Note
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