Peloton Interactive, Inc.: The Rough Road to Turnaround
商品編號：W32687
出版日期：2023/03/23
再版日期：
商品來源：
商品主題：Finance; General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：turnaround;restructuring;retrenchment;strategic transformation
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：China; Germany; Taiwan; United States
產業：Arts; Entertainment; Sports and Recreation
事件年度：2022
Until 2022, Peloton Interactive, Inc. had been focussed on keeping up with unprecedented demand. However, by early 2022, the company’s fortunes had turned. Despite layoffs, cuts to capital spending, and price reductions, more dramatic changes were required. The company appointed a new chief executive officer in February 2022, who wrote a letter to shareholders three months later outlining the steps taken to stabilize cash flow, get the right people in the right roles, and return the company to profitability.
教學手冊：Peloton Interactive, Inc.: The Rough Road to Turnaround - Teaching Note
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