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The Graph: The ‘Google Search’ of the Blockchain-Powered Web?

Jean-Philippe Vergne, Kelly-Ann Coulter

商品編號:W32684
出版日期:2023/04/26
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:digital platform, Web3, NFT, metaverse
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:China; United States
產業:Information; Media & Telecommunications
事件年度:2022

The co-founders of The Graph Foundation had experienced first-hand how difficult it was to create new Web3 applications without easy access to blockchain data: There was no indexing and querying software for blockchain, and developers had to find their own method for collecting and transforming data from different sources. The Graph was an indexing protocol designed to solve this issue and become the nascent "Google Search" for the metaverse. With a recent investment giving it an opportunity to increase its revenue while improving the value proposition, The Graph had to decide which business model to adopt: Should The Graph implement a protocol-to-user model to attract everyday users, or stay with its current protocol-to-developer model? If it implemented a the former, should it develop its own search feature, or collaborate with a partner (or set of partners) to this achieve this goal? What role should this feature play in The Graph’s broader strategy and within the wider Web3 ecosystem?

教學手冊:The Graph: The ‘Google Search’ of the Blockchain-Powered Web? - Teaching Note
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