BROAD’s Holon Building: Internationalization Strategy
商品編號：W31768
出版日期：2022/12/14
再版日期：
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：modular construction;foreign market entry modes;partnership;cooperation
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：China
產業：Construction
事件年度：2022
On June 5, 2021, an eleven-story building developed by the BROAD Group was completed in Changsha, China, in just 28 hours and 45 minutes. This building, known as the Holon Building, had the advantages of a long lifespan, short construction period, strong earthquake and typhoon resistance, low cost, high comfort and energy savings, and global transportability. Because of its standardized installation and 100 per cent factory prefabrication of all modules, Holon was well suited to various types of buildings. However, as a newly emerging technology, the Holon Building needed time and great effort to gain wide acceptance. BROAD's chairman and chief executive officer, Zhang Yue, was wondering about the feasibility of Holon buildings’ global market expansion.
教學手冊：BROAD’s Holon Building: Internationalization Strategy - Teaching Note
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