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CGI Inc.: Employer Branding through Purpose-Driven CSR

Ritu Gupta, Pratyush Banerjee, Anil Santhapuri, Nirbhay Lumde

商品編號:W31635
出版日期:2023/08/17
再版日期:
商品來源:
商品主題:Finance; Human Resource Management
商品類型:Case (Field)
涵蓋議題:Corporate Social Responsibility;Community Development;India;Retention;Employer Branding
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:India
產業:
事件年度:2020

Nirbhay Lumde, head of corporate social responsibility (CSR) at CGI Inc. (CGI), along with his efficient team, implemented certain novel CSR initiatives to address two critical societal issues: COVID-19 infrastructure and women’s safety in the context of India. CGI had to form partnerships with health care, law enforcement, and government to achieve greater impact from its CSR initiatives and to empower CGI’s employer branding. How could Lumde assess the effectiveness of CGI’s CSR initiatives? Which metrics were likely to help in this regard? Should Lumde consider expanding CGI’s CSR initiatives? Were there any potential benefits to CGI of doing so? If yes, what potential CSR opportunities could Lumde explore?

教學手冊:CGI Inc.: Employer Branding through Purpose-Driven CSR - Teaching Note
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