Stagekings: Can Family Businesses Embrace Agility in Turbulent Markets?
商品編號：W31132
出版日期：2023/08/08
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：Marketing Agility, Marketing Environment
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Australia
產業：Arts; Entertainment; Sports and Recreation
事件年度：2020
On December 15, 2020, the chief executive officer (CEO) of Australian event-staging company Stagekings Pty. Ltd. (Stagekings) was honoured with a SmartCompany Resilience award. Speaking at the event, he reflected on the dreadful day of Friday March 13, 2020, when a lockdown was announced due to COVID-19. In the 48 hours following this announcement, Stagekings lost all its live-event jobs. Sick to the core, the CEO decided to post an open letter asking Australians what they needed the most. Addressing many requests from people working from home, Stagekings rapidly launched a new brand, IsoKings, with a single product: a flat-pack desk. In just 15 months after its launch, IsoKing reported revenue of AU$1.5 million. As lockdowns lifted and people returned to offices, the CEO was worried: Should IsoKings be further developed, or should the company get back to its core business of making stages?
教學手冊：Stagekings: Can Family Businesses Embrace Agility in Turbulent Markets? - Teaching Note
補充材料：