Zhuiyi Technology: Develop or Diversify?
商品編號：W31059
出版日期：2023/09/15
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：growth strategy;artificial intelligence;AI;low customer satisfaction;product customization;client diversification;research and development;entrepreneurship;innovation strategy;transition strategies;Porter's Five Forces
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：China
產業：Information; Media & Telecommunications
事件年度：2021
The case describes how Zhuiyi, a leading conversational artificial intelligence (AI) start-up in China, developed its growth strategy and made transitions in the face of product commercialization challenges. The crux lies in the low customer satisfaction rate of AI products, which could be endogenously attributed to mismatched expectations among customers and the founding team in the product development process as well as to the lack of vertical industry knowledge among executives and employees. Zhuiyi needs to make a strategic choice between: a) developing new AI products by making large and risky research-and-development investments or b) devoting more resources to product customization and expanding the market through client diversification.
教學手冊：Zhuiyi Technology: Develop or Diversify? - Teaching Note
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