In November 2019, digital marketing firm Arcane was six months into the conversion of its London, Ontario, headquarters into an organization of “agile” squads (small, self-managed teams)—a radical departure from the discipline-based silos that had served the agency since its beginning in 2011. Chief executive officer Lindsay Schneider and chief operating officer David Bunce, the architects of the change, were preparing an update for Arcane’s Ownership Group the following week on the status of the squad structure rollout. Schneider and Bunce were tasked with reviewing the introduction of the squad structure and assessing the success of its implementation.
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