Shandong Linglong Tyre Co.: Greening the Supply Chain
商品編號：W29879
出版日期：2022/08/22
再版日期：
商品來源：
商品主題：General Management/Strategy; Sustainability
商品類型：Case (Field)
涵蓋議題：Green supply chain management;Sustainability;Environmental, social, and corporate gov
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：China
產業：Manufacturing
事件年度：2022
Tire manufacturer Linglong initiated its green supply chain management (GSCM) program in 2018. By extending the ongoing green practices from within the organization to external supply chain partners, Linglong developed a green concept based on the entire product life cycle, which involved materials suppliers, equipment suppliers, distributors, and other stakeholders. After a one-year trial, the company saw an opportunity to mitigate the environmental risks in the supply chain and to enhance both environmental and economic performance at the supply chain level. However, the company also encountered challenges, such as the supply chain partners’ limited understanding of the value of GSCM and a lack of senior leadership support among suppliers. Faced with these challenges, Linglong had to decide whether to extend its GSCM program and how to improve it.
教學手冊：Shandong Linglong Tyre Co.: Greening the Supply Chain - Teaching Note
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