Shopee: Hitting the Pause Button on International Expansion?
商品編號：W29718
出版日期：2022/12/16
再版日期：
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：international expansion;competitive advantage;emerging market;market environment;sprinkler strategy;ecommerce;market factors;non-market factors;growth;strategy;India
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Argentina; Brazil; India; Singapore
產業：Other Services
事件年度：2022
In May 2022, Shopee Pte. Ltd. (Shopee), the e-commerce division of Singapore-based Sea Limited (Sea), was at a critical juncture. Over the past several years, fuelled by the growth of its e-commerce business, Shopee had achieved rapid revenue growth. Starting from Singapore and Southeast Asia, the company had expanded its international footprint to countries in Europe, the Indian subcontinent, and Latin America. But early 2022 brought several new challenges for Shopee: Sea’s stock price plummeted as investors sold off high-growth and unprofitable Internet stocks; and Shopee exited France and India rapidly because it was facing pressure from multiple sources, including an industry association in India and the Indian government, which had banned sales of Shopee’s best-selling game in India. Shopee had to carefully choose an appropriate strategy for further international expansion. Should it pause its international expansion and consolidate in the short term or carry on with the rapid pace of expansion?
教學手冊：Shopee: Hitting the Pause Button on International Expansion? - Teaching Note
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