The case highlights the challenges encountered by Laura Williams, founder and owner of Williams HR Law, a firm based in Toronto, Ontario, providing a full range of legal services on labour, employment law, and human resources (HR) matters. Demand for the firm’s services grew exponentially in 2020 following the tragic death of George Floyd and due to the ongoing workplace challenges encountered during the global pandemic. Williams faced decisions regarding the best and most sustainable ways to address increasing demand. She had solidified her reputation in the marketplace as an “advocate-of-choice” and was mindful of ensuring that her growth decisions did not negatively affect her brand or impact the organizational culture she had proudly developed. She was committed to ensuring that her growth aligned with her purpose—to provide best-in-class legal support that enabled clients to make informed decision-making and diffuse workplace issues before they escalated.
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