Sahyadri Farms: Growing in the Agritech Field
商品編號：W28518
出版日期：2023/05/09
再版日期：
商品來源：
商品主題：Operations Management; Strategy
商品類型：Case (Field)
涵蓋議題：technology-led revenue model;FPC supply chain;employer branding;non-lucrative sector
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：India
產業：Agriculture; Forestry; Fishing and Hunting
事件年度：2022
The farmer producer company (FPC) Sahyadri Farmer Producer Company Ltd. (Sahyadri Farms) commenced with a mission of safeguarding fair compensation to the small landholding farmers of India in exchange for their produce and hard labour. Sahyadri Farms was a market leader in grape exports, especially to Europe, but when export freight charges shot up dramatically due to the unprecedented COVID-19 pandemic in 2020, the company was forced to enter into the domestic market to survive. The company’s domestic business, Sahyadri Supply Chain Company Ltd., had very high operating costs compared to those of local intermediaries, who operated without the same professionals, standardized logistics, or software. The company was rigorously partnering with young innovators to incorporate technologies like blockchain into the agricultural sector, and it needed a new business model. However, as a company in a low-profitability sector with jobs that were not lucrative and were situated in remote locations, it faced challenges in attracting and retaining the young talent it needed to support the growth of an increasingly complex business in the domestic market.
教學手冊：Sahyadri Farms: Growing in the Agritech Field - Teaching Note
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